| LIQUID EYEGLASS CLEANER
AND "ANTI-FOG" This product is a small plastic vial with screw
cap, in which a piece of chemically saturated folded felt is packed. When
the screw cap is removed, this wet piece of felt extends up and above
the top opening of the vial, so that the plastic container serves as an
applicator when the screw cap is removed.
The product is designed as a quick and easy lens cleaner for eye glasses
and to use it, you simply remove the cap, dab the wet felt lightly on
each side of the eye glass lens and then polish off with a handkerchief
or tissue. It not only cleans the lens with a sparkling clarity but it
also retards fogging of the lens under certain conditions of heat and
cold.
Another feature is its long lasting effect, so convincingly demonstrated
by suggesting that the customer or prospect smear a LENZ-BRITE cleaned
lens with his finger and then polish off with his handkerchief, without
further application of the cleaner. This feature makes one application
last all day long.
The product is simple to make - all that is needed is your vial which
may be plastic or glass, the felt or any absorbent substance that will
hold the non-drying cleaning solution and the solution itself. The absorbent
substance may be felt, synthetic sponge, cotton wicking, or even a piece
of cloth rolled up to fit the small container or dispenser.
FORMULA FOR THE SOLUTION:
Ethylene Glycol . . . . . . . . 8 parts Wetting Agent . . . . . . .
. . 1 part
Water . . . . . . . . . . . . . 8 parts
PROCEDURE:
Mix the wetting agent in the water and then stir in the Ethylene Glycol.
We have given the units as "PARTS". You may consider the parts as drams,
ounces, pints, quarts or gallons according to size batch you wish to make.
TREATING THE FELT: As explained previously, other substances may be
used in treating any substance with this solution; simply immerse the
felt in the solution and allow to remain until it is completely saturated
with the liquid. Wring out only lightly and then insert the treated felts
in small vials or containers. One concern uses a strip of felt folded
and inserted in the vial, so the folded edge protrudes above the opening
of the vial, the fold being the point of application to the lens.
LABELING: Give your product an appropriate name. Beneath the name, state
"Long Lasting Lens Cleaner" or "Instant Lens Cleaner". DIRECTIONS: Dab
a small spot of (name) to each side of lens. Polish with handkerchief
or tissue. Will not scratch. Will NOT evaporate. LASTS FOR ONE YEAR. Mfg.
by:
SELLING: These vials or containers are put up TWELVE to a display card,
with an EXTRA VIAL inserted separately on the card, suggesting that the
prospective customer TRY IT ON HIS OWN EYEGLASSES before he buys it. This
is a convincing demonstration that helps to sell.
The product retails for $1.00 paying a very liberal profit and your
initial offer to salesmen and agents can offer them TWO samples for $1.00,
suggesting that they sell one and get their dollar back and use the other
to prove that this is the money maker they have been waiting for.
You can also offer a trial display card holding thirteen vials (Twelve
to sell and one as the demonstrator) for $5.00 and in larger quantities
at the following prices: 3 dozen at $4.55 per dozen; 12 dozen at $3.90
per dozen; 24 dozen at $3.25 per dozen.
ADVERTISING CLAIMS THAT YOU CAN MAKE: (name) is a handy little gadget
with sales appeal plus to every man and woman who wears glasses -- with
profits galore for the man who sells it. Just unscrew the cap, apply a
small spot of (name) to each glass, wipe dry with handkerchief or tissue
and Presto! A sparkling clear lens that stays that way ALL DAY without
any fogging form heat or cold. No water - no soap - no mess - no fuss.
Just carry in pocket or purse - always handy - always ready to use.
SUPPLY SOURCES:
Molded plastic containers with screw caps:
Imco Container Co, Empire State Bldg, 350 - 5th Ave, New York, NY Mack
Molding Co., Inc., 160 Main St., Wayne, NJ
Ethylene Glycol:
Dow Chemical Co., Midland, Michigan
Carbide & Carbon Chemical Division, 30 E. 42nd St., New York, NY
Wetting Agent for this use - MONAWET MO-70% supplied by: Mona Industries,
Inc., Paterson, NJ
Felt:
American Hair & Felt Co., 1828 Merchandise Mart, Chicago, IL
Synthetic Sponge:
E.I. DuPont de Nemoyrs, Cellulose Sponge Dept., Wilmington, Delaware |
